Written by: Don Worthley
10/3/2007 2:40 PM

The power of using social media within an organization is leading many executives to consider the use of social networking tools which are funded based on advertising.  When I logged in to check my Gmail account this afternoon, here's the list of ads that appeared along the right side of my screen.

So, be sure to ask a few questions about the kind of ads that will appear on your site before you dive into the adoption and use of ad supported social media.  The hidden cost to your organization could be far more than paying reasonable fees for social media software that is ad free and is branded specifically for your organization.

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